This theme talked
about the benefits and limitations of quantitative research methods, also I
have studied the benefits and limitations of qualitative research methods. Because
both methods are related on each other and they are very useful for our study.
Since we will do a lot of media research in the future.
I think that is very
necessary to have some of this kind knowledge before we are going to do a real
research in media market. It will give us a lot of good methods for solving our
research question. The seminar of this theme was a bit different from the
earlier seminars and it is quite interest for me. We did not just sit, discuss
and listen, this seminar was more likely a game. I really liked the structure
of this seminar, we learned something when we were playing. After the seminar I
got a clearer picture about the benefits and limitations about the quantitative
and qualitative research methods. The paper vs web questionnaires was an interesting
discussion. My understanding is the different case needs different way to study
it. It is difficult to have a conclusion about which sort of questionnaire is
better for a general case.
Your reflections on the relations between quantitative and qualitative research are important, because of the preparations you talked about. Build a good base to the further research, to gain much data as possible from the study. From my experiences of a research study, it requires a lot of time to decide and analyse which kind of method you have to use. Other wise it will cost you a lot of time later in the process to change direction.
SvaraRaderaI also liked the arrangements of the seminar to this theme, I learned a lot of what a quantitative methods are and what it require. A lot of thoughts that I have never thought about came up, and I realised that quantitative methods is much broader than I expected.
Good Work!